Golfbaan fotografie
Foto's zijn misschien het eerste wat je leden, sponsoren en gasten zien als ze op de website komen of op social media kijken. In de huidige tijd moet je zorgen dat greenfee spelers, gasten van leden, sponsoren en anderen naar jouw golfclub komen om jouw golfbaan te spelen.
Om ervoor te zorgen dat zij kiezen voor jouw golfbaan is het essentieel om te beschikken over goed en professioneel beeld materiaal, foto & eventueel video. Niet alleen van de golfbaan zelf, maar ook alles wat er omheen ligt, de oefenfaciliteiten, de pro's, clubhuis en vergaderfaciliteiten. Juist het totaalplaatje zorgt ervoor dat men voor jou kiest.
De foto's zelf moeten een beleving uitstralen, een beleving die past bij jou als golfclub. Dit is waarvoor de gasten kiezen, ze willen zelf de beleving ervaren.
Op Leadingcourses kwam ik hierover ook een mooi blogbericht tegen van collega golffotograaf: Mel Maclaine van Momentum Golf Photography. Hij citeerde in zijn bericht:
HOW CAN GOLF COURSES BENEFIT FROM HAVING PROFESSIONAL PHOTOS OF THEIR COURSE?
Potential visitors consistently research courses online on platforms like Leadingcourses.com prior to making a booking. Every guest has different criteria for booking, whether it's cost, location or whatever but the #1selling point is the course itself.
It’s vital that the course imagery is not only a visual representation of what shots a visitor can expect to play but an aspirational slideshow of the experience that awaits. Hole-by-hole drone footage takes the virtual visitor on a bird’s-eye tour through the course, whetting the appetite for the unique game that awaits. This imagery, along with sunset and sunrise hero shots, provides an inimitable cinematic journey through the course that is simply impossible to convey in any other manner.
Supplementary shots of the Pro Shop, clubhouse and the greenkeepers provide images for a golf course whilst also giving the online visitor an augmented taster of the uniqueness of each club. Professional images are not just for the website anymore but given the importance of social media, a golf course that has a bank of professional images has content to showcase their course in the best possible manner on a regular basis.
I feel every course should have professional images of their course and highlight what they have to offer in the best possible light. Not every course has a ‘budget’ for professional photography but if a golf course manager found that they were getting an extra 100 rounds per year simply from the images that visitors viewed, then their professional photography has paid for itself so I see it more as an investment for every club.
https://eagle.leadingcourses.com/en/inspiration/golf-course-photographers-mel-maclaine?mc_cid=17f4278268&mc_eid=82a4da91ec